Are you ChatGPT’ing?
Of course, you are — who isn’t these days?
With 200 million weekly active users, it seems almost everyone is. And for all sorts of reasons. You only have to look on Reddit to see how creative people are getting with their bots.
I love joking around with my ai bot🥰
byu/StrikingDelivery1626 inChatGPT
https://embed.reddit.com/widgets.js
But it’s not all fun — well, it is if you work remotely like we do, where no one can see you ask your bot to cheer you up with coffee haikus. ChatGPT also helps brands and businesses improve their workflows.
As of November 2024, approximately 49% of businesses say they are already using ChatGPT — with 93% planning to expand their usage.
And what are they primarily using it for? Yes, content! (See how we got there?)
But don’t replace your content managers and creators with machines just yet. There are quite a few caveats.
Firstly, though, let’s address the AI-generated elephant in the room.
Yes, we are content creators and consultants. And an agency and coach.
And yes, when you ask ChatGPT what kind of content, it rattles off everything on our service list. But,
But…
We’re Not Afraid of No (AI) Ghosts
Are we scared that the machines are going to take over? No, not just yet. We say, bring it!
AI is a tool, and like any tool, it’s only as good as the hands guiding it.
AI can amplify our work, not replace it. Whether it’s using AI for content brainstorming, optimizing posts, or speeding up research, it’s still our creative team — people who understand your brand, goals, and audience — who drive the strategy.
Think of it like a self-driving car: you still need someone who knows how to drive, to prompt and program it, and to take the wheel when it matters most. Like us!
We’re the experts making sure AI works for your brand, not against it — after all, no one wants to buy a service from a bot. And it’s fun.
Now, let’s get back to it.
Should You Use Chat GPT for Your Content?
When used right, ChatGPT is a content savant. But it’s more like giving your content systems, strategies, and creators a “turbo boost” (it’s their words, not ours).
How?
By:
- Taking on all those repetitive tasks, which allows you to focus on strategy, creativity, and quality
- Speeding up workflows — think of ChatGPT as a handy content creator’s assistant
- Generating content at scale (like repurposing one blog post or many social videos)
- Helping you to think outside of the box with brainstorming
- Using complex thinking to build strategies and plans (and products!)
- Creating and managing automated responses and FAQs that can help improve customer service
- Automating product descriptions for eCommerce — which is particularly helpful for those with larger, quick-changing collections
- Allowing smaller businesses with less budget to get as much content out as they can
- Researching, outlining, and reviewing
So, yes, to answer that burning question, you should be using ChatGPT. Unless you’ve been living under a rock, that much is clear. But there’s a but. Not a Kardashian butt, a ChatGPT “but.” You can’t let your bot go rogue on your content, because it’s just not there yet.
How to Use ChatGPT for Content?
Simply put, as a fantastic content assistant, not a brand content manager! And to go back to our earlier dry metaphor — you should still be the one with the hands on the wheel. But with your steady hands, there is so, so much it can help you with. This includes:
Let’s look at each of these tasks in more detail.
1. Researching
ChatGPT has become one of our best research tools — even more so than asking our colleague Daniel, who “knows” everything because he spends all day on Reddit and Wikipedia when he should be working.
Since the launch of ChatGPT search, our research time has dramatically decreased, which has reduced our content production time for our clients. (They are getting more content for their hours.)
2. Brainstorming
When prompted right, ChatGPT can be a great brainstorming partner.
But be sure you are using the right ChatGPT for your content brainstorming, or it could go on a tangent.
3. Drafting and Outlining
Another thing that ChatGPT can help you with is deciding what to include in your blog posts.
But here, we would caution that there is quite a bit of pushback, as usual; the first few drafts will be the same as it is giving everyone.
You need to guide it to a point of view that is unique to you as the expert. You also want to be sure that you ask for just rough points, not the whole written text. You want to write the content, not the bot, or you will spend a LOT of time re-botting and cutting. ChatGPT is like me; we waft and need editors to rein us in.
(You hear that sound of an eye roll? That is my editor telling me I am wafting now and full of wordiness.)
4. Summarizing
ChatGPT is great at summarizing big blocks of text and helping you get to the key points.
This is super helpful if you want to turn an article you wrote into themes that you can use for even more content ideas, snippets, emailers, or video scripts.
5. Translating
Want to rewrite an article for a different segment in their language? Start with a ChatGPT translation to get the basis of your brief, then get a professional, native content creator to tweak it.
Or use it to translate content your competition is creating for non-English-speaking markets to see where there may be opportunities.
6. Creating
Last, but not least, you can use ChatGPT to create your content — duh!
Yes, using ChatGPT for business content can have a lot of benfits. But if you don’t want to sound like everyone else, you need to feed it a lot of information before you start and drastically edit it after it’s done.
It’s better to feed it an article and use it to create other content, as it expects itself to write all your content for you with minimal input. Otherwise, your brand will sound like all the other brands who are doing the same thing. Not only does this hurt brand identity, but it erodes brand trust in a big way.
And believe us, ChatGPT still has some finessing to do:
OK, So Now What?
So, should you use ChatGPT for content marketing?
There is no doubt that ChatGPT is an asset for everyone, from service providers and solopreneurs to big SaaS brands and eCommerce stores. So, yes, you absolutely should be using it for your content.
But remember, like with any tool, you need to wield it correctly, or it can do more harm than good.
